The challenge
Two retail businesses based in Windsor, Ontario both operated physical stores with no structured digital sales channel. Orders came in by phone; customers would call, describe what they wanted, and arrange pickup or local delivery through direct conversation. There was no product catalogue online, no way to browse inventory, and no social media presence to attract new customers.
One brand had no website at all. The other had an existing online presence but it was dated and visually inconsistent, not reflecting the quality or range of products in store.
The business needed two things: a functioning e-commerce store built from scratch, and a digital identity with search visibility, social presence, and the ability to take and manage orders without a phone call.
What we delivered
WooCommerce store: built from scratch
KometCode designed and built a full WooCommerce store on WordPress for the convenience retailer, starting from zero. The brief was simple: replace the call-in order workflow with a self-serve buying experience the store owner could manage day to day without technical support.
The build included:
- A structured product catalogue covering the full convenience inventory range, organised into browsable categories
- Checkout and payment flow configured for both local Windsor pickup and Canada-wide shipping, so existing local customers and new out-of-city customers could both place orders
- Mobile-first storefront design, optimised for customers browsing and ordering on their phones
- A clean, accessible backend so the owner could add products, update stock, and manage orders independently
Storefront redesign
The vape retailer’s storefront already existed but needed a significant design overhaul. KometCode refreshed the site to:
- Create a clean, modern retail aesthetic that matched the quality of the in-store experience
- Improve product page layout and navigation for easier browsing across a wide product range
- Establish visual consistency across storefront, product listings, and brand touchpoints
On-page SEO
With both stores now live, search visibility was the immediate priority. KometCode implemented on-page SEO across both sites:
- Title tags, meta descriptions, and structured headings optimised for product and category pages
- Image optimisation and alt text across the product catalogue
- Internal linking structure to support crawlability and keyword distribution
- Page speed and technical health review to ensure the sites ranked competitively
Local SEO
Both businesses are physical retail locations serving Windsor and the surrounding region. KometCode set up local SEO to capture search demand from nearby customers:
- Google Business Profile setup and optimisation for both brands
- Local keyword targeting for Windsor and surrounding Ontario communities
- NAP (name, address, phone) consistency established across business directories and citation sources
- Category and service optimisation on GBP to surface both stores for relevant local searches
Social media presence
Neither brand had active social channels before this engagement. KometCode established:
- Social profiles across relevant platforms for both brands
- Initial content to populate accounts and establish a consistent brand voice
- A repeatable content structure the business could continue independently after handoff
Results
- Online ordering from zero: the call-in-only model was replaced with a functioning WooCommerce store; customers in Windsor and across Canada can now browse products and place orders without a phone call
- Canada-wide reach: the convenience store launched with Canada-wide shipping enabled from day one, expanding the customer base beyond the physical Windsor location
- Improved local search visibility: both brands gained local search rankings for Windsor-area retail searches through Local SEO and Google Business Profile optimisation
- Increased order volume: online availability brought in orders from customers who would not have discovered either brand through the previous phone-only model
- Social presence established: both businesses moved from no digital presence to active, professional social channels with a consistent brand identity